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Anthony Sulmonte

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How to Attract and Retain Talent: #3

Week 3: Building Career Entrepreneurship and Purpose-Driven Organizations


Career Entrepreneurship creates a genuine partnership between the employer and employee, both parties accountable to the relationship and each others objectives.

How: make a shift in your culture and a shift in your leaders competencies.

The cultural shift: 

  • A shift FROM the outdated, often entrenched “loyalty” culture: In a “loyalty” culture, people are often rewarded for their length of service and for doing things the way they have always been doing them.
  • A shift TO an adaptable, individual, and customer-driven “commitment” culture: In a “commitment” culture leaders clearly define what people are buying into and being offered in return for their services – with the internal support to empower them to manage their own careers.

The Leaderships shift:  

  • Leaders who are part of a “loyalty” culture tend to have a reactive mindset, trying to hold things together. They seldom enroll others to assist them in overcoming the obstacles that get in the way of achieving results. These obstacles become something they will either ignore, blame others for, or try overcoming on their own. They will be inconsistent in achieving results and will end up disempowering their employees. The concept of Career Entrepreneurship is foreign to them, fostering it is not a part of their daily agenda.
  • Leaders who are part of a “commitment” culture, develop a creative mindset, build their capacity to lead, and the capacity of others. They build relationships, unite, and inspire others. They actively enroll others to assist them in overcoming the obstacles that get in the way of achieving results. They see an obstacle as an opportunity to challenge and empower their employees and are consistent in achieving results. The concept of Career Entrepreneurship is native to them, fostering it is part of their daily agenda.

Purpose Driven Organizations attract individuals who believe in what they believe in. When both parties are all in, accountable to a common purpose, their collective effectiveness is unmatched.

How: understand your organizations purpose, live it, and share it.

“The goal is not just to hire people who need a job; the goal is to hire people who believe what you believe, and if they believe what you believe, they’ll work for you with blood and sweat and tears.” – Simon Sinek (TED Talk: How great leaders inspire action)

Nowhere else is there a better example than the story of the Wright brothers. Orville and Wilbur Wright had nothing of what was considered to be the recipe for success, yet they achieved what their rivals could not.

  • They had little money. They paid for their dream with the proceeds from their bicycle shop.
  • Not a single person on the Wright brothers’ team had a college education, not even Orville or Wilbur.
  • They had no publicity. The New York Times never followed them around.

Their competing rivals had all of the above and still failed to achieve what the Wright brothers did. So what was the difference? Orville and Wilbur were driven by a cause, a purpose, and a belief. They believed that if they could figure out their flying machine, it would change the course of the world.


The organizations who can develop Career Entrepreneurship, understand and articulate their Purpose, will be on the path to realizing a “Commitment” Culture – positioned to Attract and Retain Talent and Drive Business Performance.

Contact us today via email or click on  “CONTACT US”  with any questions you have about how we can help you Attract and Retain Your Talent.

Next week’s Attracting and Retaining Talent Series topic: Creating a Flexible Work Environment. To stay connected and receive all of our upcoming topics bookmark asulmonte.com!

Warm regards,

                   Anthony Sulmonte

Your Leadership & Performance Partner

e: anthony@asulmonte.com

c: 781-351-6181

w: asulmonte.com

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